Canada's automotive glass industry has been dominated and dictated by big national glass companies in liaison with insurance companies for years. This fact has made it very difficult for small independent glass companies to break into the insurance claim market. Terry Aivaliotis, a young entrepreneur, turned this situation into a great business opportunity.
While large glass companies were wining and dining insurance companies, they ultimately lost sight of today’s real consumer, who know what they want. They want a company that will provide them with exceptional customer service, quality workmanship and the real value they deserve on the repair of their vehicles.
Equipped with technical expertise of automotive glass, inspiration and the drive to be successful, Terry set out a business plan in 1992 and received a $7,500 youth venture loan to begin his new venture. His focus was for all customers to experience exceptional customer service, quality workmanship and good value from the All-Brite team. He set these standards with all his employees, customers and franchises. All-Brite has grown significantly, recruiting the best employees to service their customers.
This professionally well-trained team is a big part of All-Brite’s success. Providing employees with the proper tools and opportunity to be successful has put a lot of value on the All-Brite team. From a one-man mobile operation to multiple mobile units and a full-service auto glass, auto accessory, window tint and graphic shop, Terry’s business has grown significantly, but is still striving to improve. He has taken steps for expansion through franchising.
Terry believes his “Mobile Service At Your Door!” concept, a proven operating system, and the invested interest of the right independent contractor (I/C) can lead to success, exceptional customer service, quality workmanship and good value to the customers they serve.
1992 - Ontario is in a recession.
At the age of 19, Terry Aivaliotis starts out with one All Brite Glass & Tint Mobile Unit and a
$7,500 youth venture loan. Terry had three years of experience in the auto glass industry
and a college business diploma. First year sales are $104,000.
1994 - All-Brite's 1,500 square foot shop opens on Manitou Drive in Kitchener. There are
five competitive shops within a two mile radius. The shop diversifies into window tinting.
Third year sales are $250,000.
1995 - One more mobile unit is added to meet increased demand. All-Brite successfully
wins major dealership and fleet contracts. Two of the competition's stores close. Drive-in
business increases. Total fourth year sales are $545,000.
1996 - Consistent advertising, promotion of the free mobile service approach plays a key
role in developing All-Brite's distinct competitive edge. Other competitive advantages include
the introduction of the 310 phone number and jingle. This increases All-Brite's name
awareness in KW households. All-Brite gains more of the local market share. The $300
deductible is introduced by the insurance industry - a major blow to the auto glass industry
in Ontario. Fifth year sales are $730,000.We decided to expand All-Brite through the (I/C)
concept because of the invested interest of the owner/operator approach to business. To
ensure the success of our expansion, we offer our potential franchisees a proven operating
system, administration, marketing and ongoing management support. In 1996, we began
the (I/C) development process by hiring FCFS for consulting. We went ahead and set up a
Canadian corporation, secured Canadian trademarks for our names and products and
drafted the (I/C) agreements.
1997 - The $300 deductible takes its toll. Major restructuring begins. Competition
decreases and All-Brite capitalizes on this change with its bigger local competitors. Sales
increase in volume. The third truck is added to the All-Brite fleet. Sixth year sales are
1998 - The strong have survived, including 5 glass shops in the Kitchener-Waterloo area.
Ninety glass shops in Ontario have closed. The consumer is now more educated on having
their deductible lowered to the previous $100. All-Brite opens its 3,000 square foot shop and diversifies into auto accessories. The first All-Brite Mobile (I/C) opens in Woodstock. Business
is expanding and the auto glass industry is improving. Seventh year sales are $980,000.
2006 - Major consolidation takes place in wholesale and retail operations in Ontario.
Prices starting to climb, industry outlook looking good. All Brite sells retail store in
Kitchener as a franchise store to focus on mobile operation of business, All Brite
diversifies and is now a full service auto, home, business glass & tint company. Guelph
& Woodstock retail store are operated as depots to support mobile units. Dispatch Call
Centre is established, new staff is hired and new management and business systems
have been establish to focus on new core vision on how All Brite will grow . All Brite has
established niche markets and demographics and will discipline management and
employees to focus on this core vision. All Brite diversifies into home and business glass
and tint, and changes its name and logo